Shane Dawson: Pushing the Boundaries of YouTube


Brianna Noto, Editor

For those who avidly follow YouTubers, Shane Dawson is no stranger. The thirty-year-old has been posting videos since 2008 and he currently has 16 million subscribers. Recently, he uploaded a 5 part docu-series in which Dawson dives into the life of YouTube sensation, cosmetic creator, and millionaire, Jeffree Star. In Shane’s series, he proves that the Jeffree that is so well known today didn’t always exist and we are introduced to the Jeffree Star that gained his fame from his MySpace following back in 2006. Shane and some of his friends peel back all of Jeffree’s many layers and put themselves in his shoes to live a day in his life.

This video style isn’t exactly new to Dawson’s channel. More recently, he has been posting a few docu-series including other popular YouTubers, such as Trisha Paytas, Bunny Meyer (Grav3yardgirl), Molly Burke, and Tana Mongeau. In these videos, Shane investigates who they are as a person and tries to show his audience the human behind the internet personality. He also did a series in which he gets to the bottom of what went wrong at the inaugural Youtube convention, Tanaco


While these videos are different than his usual content, they’re just as entertaining. It’s refreshing to see videos that have a purpose other than just amusement. They send many important messages, one of the most prominent being that YouTube stars are more than just a figurehead. They’re real people, which is easy to forget sometimes. For me specifically, my whole view of Jeffree Star changed after I watched Shane’s series and I’m sure that is true for other viewers as well.  

These kinds of videos are rare amongst today’s most popular YouTubers. Makeup tutorials, funny challenges, and vlogs are all the rage on the Youtube scene, and these videos are fun to watch, but Dawson is making television-worthy content. Each of his documentary style videos ranges from 25-50 minutes per episode and are edited and filmed by himself and his close friend Andrew Siwicki. All of these videos are done using his own budget yet, they’re pushing the boundaries of YouTube.


Shane also posts conspiracy theory videos, which is one of the types of videos he’s most known for today. He also posts vlogs and funny videos as well and that’s how he started his channel back in 2008. All of Shane’s content is entertaining and very well done, both new and old. Many of his long time fans, including myself, are excited to see the new doors that are opening for his career on YouTube, and possible career beyond it.