Vero: An App Similar to Instagram That Turns Out to be Terrible

Emma Harding, Staff Writer

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Social media app Vero, released in 2015, allows for users to have an ad-free experience with the joy of seeing posts in chronological order, pleasing the many Instagram users who are fed up with Instagram’s latest updates in their algorithm.

In recent weeks, a new app has come to surface that may be the solution to frustrated Instagram users…except it’s not all that new.


Vero strives to create a more authentic feel for its users. They don’t want to stress the preoccupation with “likes” and strive to remove the “media” aspect from social media. This photo-sharing app allows you to do more than just picture sharing. Texts, URL’s, TV recommendations, TV shows, and movies are all types of sharing that are available for you to add to your feed.

Though it was released nearly 3 years ago, it just recently skyrocketed to be the #1 app in the social media category in the IOS App store. Vero has gone from fewer than 150,000 downloads to about 3 million users in a week, but are the new users satisfied with what they have come to find? Wanting to figure Vero out for myself, I downloaded the app.

Though the layout of the app is clean and appealing to the eye with the dark theme, there are still some things about it that throw me off. I could barely find my way around the app due to the confusing icons. The icons weren’t the only piece that seemed strange. Searching for people was increasingly more difficult than it should be. The results that showed up were the same nearly every time.  I was agitated by the app and, consequently, haven’t been on it since.

The main quality that set Vero aside from Instagram is the fact that there are no ads, bugging your feed every few swipes. I have to say, that part of it is pretty nice. But there’s a catch; where does the money needed in order to run the app come from? That’s where things get a bit rocky.

The co-founder and CEO of this new platform of photo-sharing is Ayman Hariri, a Lebanese billionaire based in Saudi Arabia. As of right now, his fortune from being the son of former Lebanese Prime Minister Rafik Hariri is what has been supporting the app.  But the concern about how much longer this will go on is prominent. With the Hariri name having a reputation for unpaid wages, bankruptcy, and “unhumanitarian” ways, why would anyone support the app?

Pertaining to the question of funding, Vero has announced that there will eventually be a fee for subscription that users must pay in order to keep the app alive. It’s understandable that as a startup, you don’t want new users to pay for your product right away, but there has to be other options  because this won’t keep people content for long. Vero is the one who made the move to compete with the already mainstreamed Instagram. If they request that people now pay a fee in order to use their app, then they will likely fail at making a reign at the top of the app store ever again.

Nick Harvey
Ayman Haririoptions

Vero will end up in the neglect pile with other hot apps such as Ello, Mastadon, Peach, and Yo that never made a lasting impression on people. Though this newly recognized app is overwhelming the news right now, it won’t take long for users to figure out the downside to it.

P.S. Be warned that if you want to delete your account, its not as easy as pressing a button. You will have to submit a formal request through the Vero website and most likely won’t hear from anybody for a good week or so.